1939 America Day Parade

Founded in 1880 by William James, the James Candy Company quickly established itself as a leader in the confectionery industry, known for its high-quality candy and commitment to innovation. Over the years, the James Candy Company introduced a number of new products and flavors, including the now-iconic James Original Salt Water Taffy.

The photo shows the James Candy Company float in the 1939 America Day Parade, an annual event that drew thousands of visitors to the boardwalk to celebrate American patriotism and pride. The float is decorated with red, white, and blue bunting, and features a large sign advertising James Original Salt Water Taffy.

For many Americans, the James Candy Company and its products were an essential part of the Atlantic City experience. Visitors to the boardwalk would stop by the James Candy Company store to stock up on taffy, fudge, and other sweet treats to take home as souvenirs. And for locals, the James Candy Company was a source of pride, representing the best of Atlantic City's entrepreneurial spirit and dedication to quality.

Although the James Candy Company has faced its share of challenges over the years, including a devastating fire in 1971, the company has persevered, continuing to offer its beloved products to customers both old and new. And for those who remember the James Candy Company of yesteryear, this photo serves as a reminder of a simpler time, when summers were spent strolling the boardwalk, enjoying the sea breeze, and indulging in some of the finest candy the country had to offer.